Business Class Events!
No classroom • 2+ Days • 5-10 athletes! Connect with founders, business owners, and decision-makers who operate under pressure and think long-term. This exclusive sports pre-event brings together a focused business community—no noise, just meaningful exchange. Buoyond uses controlled endurance challenges as a business tool to build calm, clarity, and better decision-making under pressure—for leaders, founders, and executive teams. This is a business-only event with a focused, professional audience.
Business Class Network!
✅ Business-focused discussions at the venue
✅ Real connections with business owners, and decision-makers
✅ High-level thinking shaped through endurance performance
✅ A setting designed to elevate your business strategy
✅ May be classified as business-related travel
Beyond the Water: Monthly Community Talks
In addition, we host a monthly online meeting for the #SwimTheSahara community. Once per month, always on the first Thursday, we come together to talk about mental strength, endurance sports, and cool startups shaping the swimming scene.
The exact time and topic are announced one week in advance, keeping it flexible and relevant. These sessions are designed to connect athletes,
founders, and curious minds in an open, high-trust setting—part inspiration, part honest conversation.
BUOYOND - Introduction by Zineb and Michael
CSS-training with FORM
Endurance athletes know the state of “flow” — now let’s talk about how to reach it.
Once you are in flow, performance feels effortless: pace stabilises, the heart rate drops, and movement becomes natural.
The challenge is that flow is difficult to reproduce on demand.
AI-based music evolves subtly over time and can be adapted to personal preferences, emotional states, and training goals. This creates a dynamic sound environment that may help athletes enter the right mindset for "the flow".
👉 January: Why BUOYOND in Open Water Swimming?
👉 February: CSS-deepdive with FORM Goggles
Critical Swim Speed (CSS) training with FORM goggles introduces a new approach to swim training. Traditionally, VO₂max and speed work are done with fixed paces and split times planned before the session starts. With FORM goggles, swimmers can interact with their Critical Swim Speed during the session.
For example, after each flip turn, the swimmer checks the split time. If the split ends in 0, 1, or 2, they swim the next length slightly below their personal CSS. If it ends in 7, 8, or 9, they swim faster. This creates a random, game-like element in training that demands constant focus.
As a result, swimmers must concentrate, listen to their bodies, and make real-time decisions. The session can then be analysed afterwards, both physically and mentally. Zineb described this approach as having a strong positive impact on mental engagement and awareness during training.
👉 March: Finding “The Flow” with AI-Based Music
Michael will share how he motivates himself to enter this state, including how he swam himself into flow during a 10 km open-water race in Montenegro at an ultraswim 33.3 race.
From there, the discussion opens to the idea of AI-based music as a possible tool to support flow during training and racing.
Services
Although the pre-camp at the Morocco Swim Trek is our flagship event, the tax deductibility for companies quickly led to an expansion of our portfolio: In addition to our own business meetings, we also offer business networking events before and after all global sporting events, as well as a more complex licensing option from the Dakhla - Moroccan Sahara free trade zone.
Coach & Event Cooperation
BUOYOND is an athlete business network.
Partner to host an exclusive Business Class Precamp for athletes attending your event—combining performance prep + athlete mindset + career/brand skills.
(more)
What you organize
You bring the athletes, or
You provide the venue/event
What BUOYOND delivers
A structured 60–120 min Business Class Precamp session Topics tailored to athletes, such as: Athlete branding & sponsorship basics Social media and visibility strategy How to build credibility as an athlete Networking at events “How to turn performance into opportunities”
✅ Who It’s For
Swim coaches & teams Open water event organizers Triathlon / endurance events Training camps & clubs
✅ Partner Benefits
✅ Added value to your event / training camp
✅ Athlete experience upgrade
✅ Differentiates your event from competitors
✅ BUOYOND handles content and structure👉
✅ Optional co-branding and promotion
Request Event Program
When interested BUOYOND members attend the same event, BUOYOND organizes a dedicated sports pre-event program.
These are not conferences.
They are immersive business experiences.
(more)
A workshop, guided visit, or cultural/business session but no classroom. Personal hosting by Zineb and Michael, founders of BUOYOND.
Example: Morocco Swim Trek
Day 1: Casablanca
Day 2: Dakhla
Example: Triathlon.de Cup Munich
Day 1: Meet-the-Founders Dinner
Day 2: Breakfast & Takeaways
Meaningful and focused business exchange, deeply grounded in local culture and strengthened through a shared athletic and competitive experience.
👉 Request Event ProgramBrand & Logo Development
BUOYOND offers co-created logo and brand design for members.
Your logo is developed together with BUOYOND in Dakhla, on site and in collaboration with you.
(more)
Logo Licensing
You may license the final design for use by your own company. Design and licensing are structured as digital products.
Dakhla is part of the West Africa Free Zone and offers a favorable environment for digital, creative, and licensing-based services, including intellectual property development and brand licensing.
Bonus:
BUOYOND sponsors your next business & sports project with up to 90% of your logo licensing costs, credited toward future BUOYOND services or events.
👉 Brand & Logo Development
A shared starting point
BUOYOND invites you to two intimate pre-camp moments designed for meaningful connection. Join us for dinner in Casablanca, where founders, leaders, and business owners meet in a relaxed, curated setting to connect before the journey begins. We continue with lunch in Dakhla next day, bringing the community together again—focused, grounded, and aligned—before entering the endurance experience.
Pre-camp: Morocco Swim Trek
MOROCCO SWIM TREK — Professional Resilience & Team Development Program. Each swim stage is designed as a structured resilience-training module to simulate workplace stressors such as uncertainty, pressure, and long-form strategic endurance.
Program framework: High-challenge professional development
- Break down complex problems into simple structures
- Communicate strategy with precision and clarity
- Make decisions that are understandable, explainable, and executable
- Lead in a way that aligns teams rather than overwhelms them
Structured threshold experience & resilience expansion
- Emotional responses
- Coping strategies
- Communication & support within the group
- Leadership behavior under pressure
- Decision-making in uncertain environments
Team resilience & collective performance under pressure
- Contribution to group stability
- Communication patterns during high-demand phases
- Observed leadership actions & responses
- Team support during challenging moments
Professional analysis of participant reflections
- Stress response patterns
- Leadership adaptability
- Problem-solving approaches
- Emotional regulation & communication
Global classification & tax eligibility (important note)
Host in Morocco: Zineb Ettam
Zineb brings warmth, positivity, and clarity—while holding a rigorous framework for mindset, resilience, and sustainable high performance during #SwimTheSahara. Based between Casablanca and Dakhla, Morocco, Zineb is a well-known para-athlete in triathlon and open water swimming and brings a multilingual, global perspective through her fluency in French, English, Arabic, and Chinese.
Chang’an University in Xi’an - Graduation Day
Marketing Management & Innovation
Zineb holds an MBA in Marketing Management & Innovation, earned at Chang’an University in Xi’an, China. Her academic and professional experience combines strategic marketing, digital communication, and international business development. Working across Morocco and China, she developed a strong understanding of cross-cultural markets, data-driven marketing, and brand positioning in fast-moving environments.
International Marathon of Casablanca
Triathlon & Open Water Swimming
Zineb is a well-known para-athlete in triathlon and open water swimming. Endurance sport is a central pillar of her leadership philosophy, shaping her approach to discipline, resilience, and long-term performance. Competing in demanding and unpredictable conditions, she applies the same principles of preparation, adaptability, and calm decision-making to professional and organizational contexts.
International Fashion Show - Casablanca
Modeling · Presence & Representation
In addition to her work in sport and business, Zineb is active in modeling, representing strength, inclusivity, and confidence. Her presence bridges performance, aesthetics, and communication, reinforcing Buoyond’s belief that leadership is not only about results, but also about visibility, representation, and authentic impact.
BUOYOND co-founder: Michael Dieckmann
Michael co-hosts #SwimTheSahara from the BUOYOND side—ensuring the experience is structured, smooth, and worthy of serious athletes and leaders. His background uniquely combines entrepreneurship, analytical performance thinking, and elite endurance sport.
Suwayyid Al-Hajri (Snoonu) with Michael at Qatar Websummit
Founder & Entrepreneur
Michael has founded and scaled multiple companies in digital marketing, performance-based advertising, and emerging technologies. As the founder of AHEHA, Keywords.de, and Triathlon.de GmbH, his work has focused on blockchain applications, high-efficiency marketing systems, and measurable growth models. In executive and leadership roles—including CEO/Founder, and Head of Marketing—he has driven eCommerce transformation, monetization strategies, and international growth. Together with his wife Birgit, he has also successfully invested in a Swiss cancer antibody start-up, later licensed in South Korea by LegoChem.
Dino Septi (Sigma) with Michael in Dakhla/Morocco
Chess Logic & Performance Marketing
With a chess Elo rating of 1853, Michael applies strategic thinking rooted in anticipation, probability, and long-term positioning. This analytical mindset directly informs his approach to performance marketing, where decisions are driven by data, scenarios are planned under conditions of uncertainty, resources are allocated with precision, and systems are optimized over long time horizons. For Michael, performance marketing is not about short-term wins, but about building robust, scalable systems that remain stable under pressure—much like a strong, well-prepared position on the chessboard.
Together with Edith Molina and Mark Turner at MoroccoSwimTrek
Open Water Swimming
Endurance sport is not a metaphor for Michael—it is lived experience. His athletic achievements include becoming Masters World Champion in the 5 km open-water swim (55:41.27) at the Olympic Rowing Course in Munich (2000), as well as Masters European Champion in the 400m freestyle in Rome (2022) and Masters European Champion in the 3 km open-water swim in Madeira (2023). He has also achieved multiple victories at the Morocco Swim Trek 2023 and 2024 and has been winner at UltraSwim 33.3 events in Greece and Montenegro.
Contact & Program Requests
Ready to explore BUOYOND #SwimTheSahara and Morocco Swim Trek?
Reach out to us directly and we’ll send you detailed information about the program and the next steps. Once your spot is reserved, you can book your flights and make a 50% deposit. The remaining balance is due one week before the event.
Zineb Ettam
📧 Email:
zineb@buoyond.com
📸 Instagram:
@zineb_ettam
Michael Dieckmann
📧 Email:
michael@buoyond.com
📘 Facebook:
facebook.com/dieckmann.de